Companies Group Positive User Reviews Together on Their Websites to

Right at present, the earth is SaaS-happy. Co-ordinate to SaaStr, in the offset half of 2021, the full number of unique software products that a company buys on average was higher than ever before—near 124 per company! And 55% of companies plan to increase their software spending in 2022.

Predictably, the number of SaaS websites is also skyrocketing, making information technology harder than ever for businesses to stand out. Merely that's clearly what needs to be done. In a world full of platforms "built for global calibration" that tin help customers "grow every function of their business" (and more of the aforementioned with a slight plow of phrase), how are you any dissimilar?

For SaaS companies, it's crucial to blueprint a site with a groovy user experience as well every bit lively, attention-getting copywriting.

Of form, the near important element of a website isn't dazzler or humor—information technology'due south the ability to convert visitors into leads. Since we don't definitively know how well these particular sites are doing in that expanse (though we can get a glimpse into functioning with a few Semrush stats), nosotros can't say that modeling your own site similarly would work. However, what we do know, from having worked with many SaaS clients, is that these sites have certain elements proven to be successful in the past.

And so without further ado, hither are twenty of what nosotros believe are the best SaaS website designs, and the reasons why.

xx Examples Of Beautifully Strategic SaaS Website Blueprint

To provide some context around the sites below, we'll share some loftier-level statistics near each website gathered from Semrush (see below). For transparency, we are a Semrush user and chapter. If you choose to click through and sign upward for Semrush, Nectafy may receive a pocket-size committee at no cost to you.

iIntercom

Semrush Stats:

• Authority score: 70/100
• Estimated monthly organic visitors: 278,922
• Referring domains: 26,055

No flashy graphics hither—this site for customer communications platform Intercom is clean, clear, and user-friendly. It does an excellent job of incorporating GIFs throughout to show how the product works and what it looks like in action. The site also tries to make things as like shooting fish in a barrel equally possible for visitors, with the footer menu directing them to relevant parts of the site according to their use case, company size, and industry.

Concluding but not least, Intercom's home page is filled with social proof—information technology lists both client companies and tons of positive user reviews.

2Zuora

Semrush Stats:

• Authority score: 61/100
• Estimated monthly organic visitors: 103,066
• Referring domains: seven,017

Zuora'south value proposition is front and eye on its homepage: The subscription model is king, and so is the leading subscription management tool Zuora. Everything about its homepage solidifies its #1 stance, from the list of global enterprises that run on Zuora to research companies that have recognized it formally every bit a leader in the field. But 1 of the best things well-nigh the Zuora website, in my opinion, is the Customer Stories department. In add-on to traditional case study summaries, these stories are as well told in total in narrative form, show pictures of actual customers at work, and sometimes permit the customers practise the talking with brusk video testimonials.

3Rafflecopter

Semrush Stats:

• Dominance score: 70/100
• Estimated monthly organic visitors: v,346
• Referring domains: 74,359

The language all over the website for this online giveaway tool generates genuine excitement about the product, and maybe that's partly because of the product itself—subsequently all, "Anybody loves a giveaway." Just in that location's also some welcome straight talk that makes united states want to partner with them: "We run Rafflecopter the way we wish other companies did business. Nosotros're non into shady gimmicks or nickels and dimes."

Aside from clever copy, it has a fun, clean blueprint, and everything visitors need (and want!) to know is above the fold on the homepage—what the production is and how incredibly easy it is to use… "srsly!"

fourHelp Lookout

Semrush Stats:

• Say-so score: 66/100
• Estimated monthly organic visitors: 432,734
• Referring domains: 22,852

While less obviously warm and fuzzy than Rafflecopter, Help Lookout man'southward website for its client back up tool is every bit equally engaging. From the friendly visuals on the homepage to the many videos, product shots, and customer quotes throughout, there'due south no shortage of diverse content to describe in visitors. The About folio also conveys this small visitor's values in a way that is accurate. Its mission mentions serving people in a "human" way (an approach that seems refreshing these days). Information technology too builds trust with statements like these:

"The way we run into it, doing correct by customers will never get out of style, and we intend to exist around for as long equally people value that way of doing business concern."

Who wouldn't want assistance from Assist Scout?

fiveDocuSign

Semrush Stats:

• Authorisation score: 68/100
• Estimated monthly organic visitors: 2,208,450
• Referring domains: 21,180

Everything about DocuSign's website is Big. Its font size is big. Its statements are big ("Every twenty-four hours someone signs something that means everything"). And the benefits of becoming a user are boldly stated. While that could be a turnoff, information technology seems to work on this site, creating a sense of urgency that we join the 1 million customers already using this tool. For visitors unfamiliar with its offerings, the homepage also features a well-made video that fully explains DocuSign'southward Agreement Cloud.

viBlackbaud

Semrush stats:

• Authority score: 70
• Estimated monthly organic visitors: 301,072
• Referring domains: xiii,800

Bonny and engaging, Blackbaud'south homepage besides effectively hits all the highlights of its SaaS product offering, from defining what the production is and who it'southward for to presenting a slew of data supporting its claim to be the "leading cloud software visitor powering social good." Overall the site is easy to navigate and the text is elementary to understand; information technology's as well filled with appealing visuals at every plough.

Blackbaud also highlights its own philanthropic efforts on its corporate social responsibleness folio—likely a major plus for the nonprofit institutions it serves.

sevenJotform

Semrush Stats:

• Authority score: 84/100
• Estimated monthly organic visitors: ii,444,451
• Referring domains: 239,922

Jotform's homepage is short and sweet yet accomplishes two goals very well:

1. It clearly explains the service and value provided. Also many SaaS companies get caught upward in being too artistic or relying as well heavily on benefits that obscure the description of the service. Jotform makes it articulate right away.
2. It offers an easy mode to go started with the free version fast. Jotform understands about visitors' basic desire: They need to make a form now. So Jotform makes information technology super easy to do that: Just sign up here to "Create online forms and publish them. Get an e-mail for each response. Collect data."

Bada bing bada boom.

8Gusto

Semrush Stats:

• Authority score: 66/100
• Estimated monthly organic visitors: 751,529
• Referring domains: xiv,211

Gusto takes a different tack to engage visitors than employing the usual "Sign Up" or "Asking A Demo" button. Instead, information technology tries to draw people in by asking them to answer a few quick questions about what they need—a clever thought. Its chatbot is also a bit different in that it offers a selection of categories for queries. Whatever category y'all choose, the bot sends dorsum a link where users tin find more than data. Finally, they also mention pricing on the homepage, making a compelling case for price-sensitive visitors to stay and explore. All in all, Gusto has made a number of smart blueprint choices that should have a positive affect on conversions.

9Evernote

Semrush Stats:

• Authorisation score: 82/100
• Estimated monthly organic visitors: i,932,462
• Referring domains: 231,830

Evernote'southward site has some well-written copy that nicely conveys the product's purpose and value proffer, including some catchy headlines like, "Tame your work, organize your life." and "Recollect everything. Accomplish anything." It also presents some compelling positive review quotes virtually the software from powerhouse media outlets such as Forbes, Inc. Mag, The Verge, Entrepreneur Magazine, and more. And the large, minimal text and clean graphics allow that copy to shine. The Evernote site manages to exist distinctive all the same still keeps things simple.

10Tableau

Semrush Stats:

• Potency score: 76/100
• Estimated monthly organic visitors: two,792,903
• Referring domains: 109,012

A data analytics software site could be intimidating, but Tableau is not. Their headline, "Find like shooting fish in a barrel answers to hard questions," says what yous'll go from this software in a nutshell, and they've done a good job of speaking evidently and fugitive jargon throughout the site. I also love the sub-navigation menu that allows visitors to explore a bit more virtually Tableau—including its community, integrations, and ease of utilise—without leaving the homepage. They too have an fantabulous collection of customer stories and numerous learning resources for users.

elevenTrello

Semrush Stats:

• Authority score: 83/100
• Estimated monthly organic visitors: 4,870,053
• Referring domains: 234,267

The Trello site is inviting thank you to its engaging copy and warm visuals, but it also clearly knows what potential customers want: Much of the homepage is devoted to the various "features to help your team succeed." In addition to a "sign upwards" CTA, it as well tries to pull in willing visitors past inviting them to "start doing" with the click of a button. Finally, Trello offers only the right amount of social proof on its homepage to let people know it's a leader in collaboration software—and has reliably delivered results for numerous companies already.

12Sketch

Semrush Stats:

• Potency score: 67/100
• Estimated monthly organic visitors: 1,307,372
• Referring domains: 17,896

It only makes sense that a tool used to create cute designs has a beautifully designed website itself. Sketch uses a combination of high fidelity mockups and aesthetically pleasing wireframes to hint at the platform, while also showcasing of import features, such as speed, plugins, prototyping, and much more. The final telephone call to action at the bottom of the folio is both beautiful and attending-grabbing.

xiiiWooCommerce

Semrush Stats:

• Authority score: 82/100
• Estimated monthly organic visitors: i,125, 286
• Referring domains: 147,841

For visitors dreaming of the possibilities for their new ecommerce site, WooCommerce draws them in immediately with a collection of ideas front and center. The CTA likewise gets people excited to "Commencement a new shop." WooCommerce also does an excellent job of addressing potential concerns that may crop up for first-fourth dimension site builders, emphasizing its trustworthiness, customer support, and availability of a learning customs. The company conspicuously knows its customer.

14Slack

Semrush Stats:

• Authority score: 81/100
• Estimated monthly organic visitors: 5,860,290
• Referring domains: 144,197

The pattern and colors of the Slack website reverberate the application itself, giving users a real experience for the product merely by visiting. The typography and messaging is simple and to-the-bespeak, and the plentiful utilise of images, logos, and other subtle graphics assist visitors to easily digest the information presented. At this point, withal, few people don't know what Slack is, which is perhaps why their homepage delves a little deeper than most. It includes multiple videos virtually important features of the software and how easy it is to become started. (Their site also offers a compelling case for using Slack over email—they clearly empathize their competition.)

15Recurly

Semrush Stats:

• Authorization score: 61/100
• Estimated monthly organic visitors: 20,506
• Referring domains: iv,303

This SaaS website makes great employ of colour and messaging. It has a tranquil still bold color palette and offers a taste of the brand through illustrations and iconography. But describing itself as the "everything for subscription success platform," Recurly'southward site copy is written in a style that makes visitors excited for the possibilities, using phrases like "Supercharge your customer acquisition" and noting that "Leading subscription brands have crushed all kinds of goals with Recurly." It's an approachable, friendly site overall.

xviTrading View

Semrush Stats:

• Say-so score: 82/100
• Estimated monthly organic visitors: 31,555,907
• Referring domains: 91,685

Some of our own squad members use this SaaS tool on a daily basis. We dear the site because information technology says what the production does in simply a few words—the rest of the folio is information, ideas, and a market place summary, complete with interactive tickers and a logical navigation structure. The colour palette and typography go very well with this production, and information technology encourages visitors to immediately kickoff using the tool to see what it is about. Another bonus: Visitors tin can utilise a number of features immediately without signing up.

17Acorns

Semrush Stats:

• Potency score: 66/100
• Estimated monthly organic visitors: 328,832
• Referring domains: 16,257

The Acorns site does a expert job of making investing seem less intimidating. It has a basic design and soothing color palette and talks about investing in terms of pocket change and… well, acorns. The "Get Started" button is accompanied past a annotation that you'll exist joining 9 million other users—a great way to show social proof. And you tin can create an account with merely two pieces of information—an email address and a password—a tactic that probably works well to draw in its target audience.

18Rakuten

Semrush Stats:

• Authority score: 79/100
• Estimated monthly organic visitors: 11,855,540
• Referring domains: 87,312

Rakuten's homepage addresses what must be the elevation question on every reader's mind when they arrive here: Is this offering too good to be true? Not just do they reply that specific question immediately, but they also get out of their way to explain how the service works and provide stats and review sites that legitimize their operation. They besides make it piece of cake to run into participating stores and greenbacks back percentages before yous sign upward.

nineteenLately

Semrush Stats:

• Authority score: xl/100
• Estimated monthly organic visitors: eight,268
• Referring domains: 805

Lately'due south site pulsates with energy, making visitors feel pumped to become started churning out content. It validates its offering with plenty of good data points, but the language it uses is far from stuffy. In fact, it'south quite the reverse—down-to-earth and easy to sympathize. Two demo buttons immediately catch visitors' attention, and if y'all continue to scroll down on the homepage, at that place are several opportunities to meet how Lately works. Overall information technology is a well-written, well-organized site.

xxCornerstone

Semrush Stats:

• Authorization score: 71/100
• Estimated monthly organic visitors: 183,002
• Referring domains: 17,500

At showtime glance, the homepage for Cornerstone'south cloud-based talent management software appears to be innocuous enough, but the slight movements in the featured prototype keep visitors spellbound for a minute. (Similar images are used on a number of pages.) Overall, the site employs minimal text, an abundance of white space, and strong copywriting; these elements come up together to convey the epitome of a forrad-thinking leader in the field. Its structure is fairly typical, only the simplicity of the presentation makes for an excellent user experience.

Sites are constantly updating, and so tell united states of america if you see an outdated screenshot (just leave a comment below, or tweet us @nectafy).

I final idea: Great design tin can be a huge cistron in your company'south success, just even more important is attracting the correct people to your SaaS website—and converting them into customers. That'due south what we exercise at Nectafy. Download the offer beneath to observe out how we do it.

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Source: https://www.nectafy.com/blog/saas-website-design-examples

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